CLINICAL TRIALS
ONE the Parfum was tested in a consumer study with volunteers aged 25–55, who shared their impressions at key moments throughout their experience. Here’s what they had to say:
FIRST IMPRESSIONS:
100% agree this fragrance smells warm
83% agree this fragrance smells soft/powdery
67% agree this fragrance smells sweet
67% agree this fragrance smells rich
WEAR & LONGEVITY:
50% revealed it lasted up to 8 hours
33% revealed it lasted between 8 and 12 hours
17% revealed it lasted more than 12 hours
FRAGRANCE ROLE:
67% agree this fragrance is part of a fragrance wardrobe
50% agree this fragrance is a signature scent